Title: Ghost Recon Launch
Client: Ubisoft
Agency: MCI Experiences
The computer game industry is going from strength to strength, and with it clients are looking for more and more elaborate launches to keep ahead of the competition. For the launch of Ghost Recon, MCI hired us to design the experiential space of the influencer launch event. Based a hour outside of London, influencers were taken to a special site to learn the survival skills needed in the game, experiencing first hand the thrill