Title: Run The Tube
Client: Asics
Agency: The Department
Responding to a brief to “Get London Moving” we pitched and created a 100m LED tunnel which rewarded runners for getting on their feet in the cold of winter. The sound reactive sculpture was installed in the Banksy Tunnel, the Olympic stadium and Clapham Common. With the city as a backdrop, the spectacle was open to all, illuminating the night for runners and driving huge social media engagement as well as coverage in the press.